Wired World
overview
Directed the Luna Direction Project, redefining the brand's creative vision to establish a stronger and more cohesive identity across all platforms. Developed an overarching aesthetic framework that balanced innovation with elegance, seamlessly integrating visual elements across digital, print, and experiential touchpoints. Collaborated with cross-functional teams, including product design and marketing, to ensure the brand’s messaging resonated with its target audience.
Branding
overview
Branding
Directed the Luna Direction Project, redefining the brand's creative vision to establish a stronger and more cohesive identity across all platforms. Developed an overarching aesthetic framework that balanced innovation with elegance, seamlessly integrating visual elements across digital, print, and experiential touchpoints. Collaborated with cross-functional teams, including product design and marketing, to ensure the brand’s messaging resonated with its target audience.
overview
Branding
Directed the Luna Direction Project, redefining the brand's creative vision to establish a stronger and more cohesive identity across all platforms. Developed an overarching aesthetic framework that balanced innovation with elegance, seamlessly integrating visual elements across digital, print, and experiential touchpoints. Collaborated with cross-functional teams, including product design and marketing, to ensure the brand’s messaging resonated with its target audience.
Web Design. Design System. Branding.
Directed the Luna Direction Project, redefining the brand's creative vision to establish a stronger and more cohesive identity across all platforms. Developed an overarching aesthetic framework that balanced innovation with elegance, seamlessly integrating visual elements across digital, print, and experiential touchpoints. Collaborated with cross-functional teams, including product design and marketing, to ensure the brand’s messaging resonated with its target audience.
The challenge
Most design projects start with something to work from. A brief, a reference, an existing identity to evolve. Designing for a brand-new agency meant starting with none of that. There was no color history, no established voice, no prior work to draw from. Every decision had to be made from a vision that was still forming — and it had to look finished enough to earn client trust from day one. The core challenge: how do you design a credible agency identity before the agency has a track record to draw from?
Most design projects start with something to work from. A brief, a reference, an existing identity to evolve. Designing for a brand-new agency meant starting with none of that. There was no color history, no established voice, no prior work to draw from. Every decision had to be made from a vision that was still forming — and it had to look finished enough to earn client trust from day one. The core challenge: how do you design a credible agency identity before the agency has a track record to draw from?
The challenge
Most design projects start with something to work from. A brief, a reference, an existing identity to evolve. Designing for a brand-new agency meant starting with none of that. There was no color history, no established voice, no prior work to draw from. Every decision had to be made from a vision that was still forming — and it had to look finished enough to earn client trust from day one. The core challenge: how do you design a credible agency identity before the agency has a track record to draw from?
The challenge
Most design projects start with something to work from. A brief, a reference, an existing identity to evolve. Designing for a brand-new agency meant starting with none of that. There was no color history, no established voice, no prior work to draw from. Every decision had to be made from a vision that was still forming — and it had to look finished enough to earn client trust from day one. The core challenge: how do you design a credible agency identity before the agency has a track record to draw from?
Most design projects start with something to work from. A brief, a reference, an existing identity to evolve. Designing for a brand-new agency meant starting with none of that. There was no color history, no established voice, no prior work to draw from. Every decision had to be made from a vision that was still forming — and it had to look finished enough to earn client trust from day one. The core challenge: how do you design a credible agency identity before the agency has a track record to draw from?
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SHORT CAPTION
The Challenge
Directed the Luna Direction Project, redefining the brand's creative vision to establish a stronger and more cohesive identity across all platforms. Developed an overarching aesthetic framework that balanced innovation with elegance, seamlessly integrating visual elements across digital, print, and experiential touchpoints. Collaborated with cross-functional teams, including product design and marketing, to ensure the brand’s messaging resonated with its target audience.
